We know our city. We know our audience.

We live among the creators, the innovators, and the change makers.
We promote and empower those driving positive cultural change.

Through the delivery of market-leading content, we draw a discerning audience of cultural explorers and social adventurers, who typically influence their friend’s entertainment, travel and consumption habits.

 

Digital

Ave. Daily Unique Browsers
Australian browsers (devices), not people

33,966

Unique Audience
Australian people, not devices

573,000 people

Monthly Page Impressions
Australia only

5,929,713

Unique Browser Frequency

1.35

Ave. Session Duration 

2:16 minutes

Sessions (Google Analytics) 

1,131,322

Users (Google Analytics) 

838,744

Print

Sydney

Readership

140,105

Ave. Net Distribution Per Issue

32,052

 

Melbourne 

Readership

88,745

Ave. Net Distribution Per Issue

21,222

Frequency

Monthly

Price

$4.95

Newsletter

Sydney

Active subscribers

74,800+

 

Melbourne 

Active subscribers

51,200+

 

Engagement

Ave. Open Rate

24.2%

Ave. Click-Through Rate 

30.1%

Data derived from Nielsen and Google Analytics
October 2016

CAB audited.
Period ending 31st March 2016

Data derived from Teradata,
October 2016

GA-Nielsen

CAB

Teradata

Age & gender

Time Out Audience: Age & Gender

59% of our audience are female, 41% are male

Time Out Audience: Age & Gender

86% of our audience are between 18-44 years old

Time Out Audience: Age & Gender

74% of our audience are between 25-44 years old

Socioeconomics

Time Out Audience: Socioeconomic

78% of our audience are the household decision maker

Time Out Audience: Socioeconomic

71% of our audience are SINK or DINK

Time Out Audience: Socioeconomic

53% of our audience earn over $70,000

Time Out Audience: Socioeconomic

89% of our audience are influencers within their social circles

Time Out Audience: Socioeconomic

84% have a degree (and most own a sweet bike)

Time Out Audience: Socioeconomic

Over 77% of our audience work full-time

Eating & drinking

Time Out Audience: Eating & Drinking

49% of our audience dine at a Time Out-listed restaurant at least once a week

Time Out Audience: Eating & Drinking

Time Out readers are 4.8x more likely than the average Australian to dine out at least once a week

Time Out Audience: Eating & Drinking

48% drink at a Time Out-listed bar at least once a week

Travel

Time Out Audience: Travel

80% have flown domestically or internationally at least once in the past 6 months

Time Out Audience: Travel

69% prefer to travel overseas, compared to the Australian average of 32%

Time Out Audience: Travel

78% have booked accommodation, 84% have booked flights online in the past 6 months

Consumer habits

Time Out Audience: Consumer

89% purchase online at least once a month

Time Out Audience: Consumer

49% are considering buying a new car in the next 6 months (2% are considering a '50s Cadillac, like these guys)

Time Out Audience: Consumer

86% have bought concert or festival tickets in the last 6 months

Time Out product consumption

Time Out Audience: Product consumption

78% use Time Out for a critical recommendation

Time Out Audience: Product consumption

62% use Time Out for entertainment ideas and inspiration

Time Out Audience: Product consumption

88% use Time Out for food and drink recommendations

Nielsen

Data derived from Nielsen Time Out Audience Survey + Nielsen Consumer and Media View + Nielsen Australian Online Consumer Report