Category
Digital

Premium desktop display

Technical specs

Premium desktop display specs
Type Dimensions (WxH, px) Size Format Third Party Tags
Billboard 970×250 <60KB SWF with back-up GIF or JPG <100KB
Half Page 300×600 <40KB SWF with back-up GIF or JPG <100KB

Flash

  • Time Out use Google’s Doubleclick for Publishers (DFP) to serve ads
  • The client is responsible for ensuring that their Flash files are compatible with DFP. Validate your Flash file here
  • DFP does not support Flash V11 or higher
  • Flash creative does not track clicks. Find out more about passing a clickTAG
  • A backup GIF or JPG must be provided with all flash files
  • Flash banners will be paused by Chrome which is used by over 50% of the Australian population so we encourage you not to use Flash banners

HTML5

  • We follow standard DFP guidelines for HTML 5 creative
  • We encourage clients to keep creative sizes as small as possible to ensure positive user experience and quicker rendering
  • We can accept HTML5 ads in the following four formats only
HTML5 creative format Creative format description
3rd party tag The HTML5 creative will be stored on a 3rd party server
DoubleClick Studio creatives A HTML5 creative will be directly pushed to your DFP network from DoubleClick Studio
DoubleClick Campaign Manager tag (DCM inred) A HTML5 creative hosted by an advertiser/agency using DoubleClick Campaign Monitor
Self-contained HTML5 creative A self-contained HTML5 creative in a single code snippet

Materials

  • Banners (excluding skins) can be Flash, JPG, GIF or supplied through third party tags
  • Below the fold MREC and leaderboards must also be supplied

Our ad formats are in accordance with IAB display guidelines.