Category
Digital

Programmatic, PMP & RTB

Programmatic, Private Market Place & Real Time Bidding – Technical specs


Ad units

Desktop display inventory

Premium, above the fold:

Billboard 970×250
Leaderboard 728×90
Half Page 300×600
MRec 300×250

High viewability, below the fold:

Mid-page MRec 300×250
Lower MRec 300×250

Mobile

High viewability inventory:

ATF leaderboard 320×50 or 320×100
BTF MRec 300×250


First-party inventory segments

City
Adelaide, Brisbane, Melbourne, Perth or Sydney. Opt for national coverage or choose a specific city for local targeting, then combine with another segment for more exact targeting.

Section
Around Town, Art, Attractions, Ballet, Bars, Cafes, Clubs, Comedy, Dance, Dating, Film, Gay, Home, Kids, Museums, Music, Opera, Pubs, Restaurants, Shopping, Sport, Theatre, Time In, Travel, Visitors.

Page kind
Search, Events, Venues, Home page, Suburb.


Highly targeted segments

The following content can be targeted:

Sydney suburbs
Alexandria
Bondi
Chippendale
Darlinghurst
Haymarket
Newtown
Potts Point
Redfern
Surry Hills
The Rocks

Melbourne suburbs
Carlton
Fitzroy

Events
Attractions
Ballet
Classical
Dance
Musicals
Opera
Rock
Vivid Sydney

Food, drink and alcohol
Breakfast
Cheap Eats
Cocktail bars
Craft beer
Italian
Japanese
Mexican
Pizza
Sea food
Thai

General
Dating
Markets


Packages

Alcohol, food and drink
Bar, pub, cafe and restaurant reviews – users will be going to these bars and restaurants right now or in the near future.

Arts
Art, ballet, museums, opera and theatre previews and reviews.

High impact ROS
Billboard (970×250) and Half Page (300×600) across the site.

Nightlife
Bar and pub reviews, clubs, clubbing events, comedy events, gigs and music previews.

Search
Internal search pages – users looking for something to do or somewhere to go now.

Shopping
Shops, shopping events and markets

Sydney Hipsters
Target hipster content in Sydney – craft beer, Darlinghurst, Newtown and Surry Hills.

Travel
Travel content – both short getaways and international travel.

All packages available on desktop and mobile.

Contact us or see our storefront on Rubicon.