We went behind the scenes of the AO Chef Series with a suite off on- and off-platform media, and served up more than our fair share of ace tennis puns.
We created, promoted and distributed a lucky 88-page dual-language guidebook to the City of Sydney’s Chinese New Year festival. Can you guess which lunar year we were ringing in?
Melburnians: are you an avocado at heart? Or does your soul take the form of a vintage tram? Discover the answers to these – and more – transcendental questions, as we go deep with the Bank of Melbourne.
Sonos asked us to open up our little black book to help familiarise key Australian hospitality influencers with their brand, before extending the same concept to the Time Out audience. Read more.
VisitCanberra wanted to reach our audiences in Sydney and Melbourne with a non-standard execution that would stand out among “the clutter of destination marketing”. Read more.
The Star wished to position their three signature restaurants as a destination of choice for the Time Out audience. So we created three signature events, and sold them out. Here’s how… Read more.
Google wanted to make a bold, high impact splash when they launched their first ever mobile handset. So we delivered a premium execution to help them do just that. Read more.
Opera Australia wanted to encourage newcomers to trial opera for the first time, targeting Sydneysiders on the fringes of our thriving arts culture. Read more.
We created a cross-platform campaign for Patron, to help increase association of Patron XO with Espresso Martinis.
To drive ticket purchase of QANTAS flights to Tasmania during the colder months, we created a bespoke travel hub; The Ultimate guide to winter in Tasmania. Read more.
We teamed up with heritage beer brands McCracken’s Amber Ale and Tooth’s Pale Ale to deliver an interstate burger battle royale, with cheese (and Vegemite). Read more.
Mastercard asked us to help promote their campaign to encourage small businesses to introduce a Zero Minimum spend policy for all card transactions. Read more.
In collaboration with World Square, we designed a pop-up craft beer bar tailored to serve Sydney CBD’s thirstiest workers throughout the duration of Sydney Craft Beer Week. Read more.