‘Check. Check. Check’ campaign launches with Time Out as proud media partner


A ‘Slip, Slop, Slap’ for going out has been launched by the Night Time Industries Association

Nearly 40 years ago, the Cancer Council launched its ‘Slip, Slop, Slap’ campaign to prevent skin cancer – surely one of the most successful and enduring public health campaigns ever.

Now, the Night Time Industries Association (NTIA) – one of the key lobby groups who helped end the lockouts in NSW – have launched ‘Check. Check. Check’. The campaign aims to get bar and pub patrons to be more active in following the Covid-19 hygiene and safety guidelines that venues have in place.

The campaign asks patrons to ‘check in’ with their correct details at the venue door; ‘check’ their hands by regularly washing and sanitising; and keep themselves and their friends safe by keeping their physical distancing ‘in check’.

“The entire mission of the campaign is to support our venues in their efforts by showing patrons the simple steps they can take to stay safe whilst still having a great night out,” says Michael Rodrigues, Chair of the NTIA and MD of Time Out Australia. 

“Covid-19 has taken a massive toll on the hospitality sector in NSW, and another lockdown would be crippling, as we’ve seen in Melbourne.  There are so many venues – bars, entertainment, cafés, restaurants – working their hearts out to bring cultural vibrancy to our lives in this pandemic. 

“But venues can only go so far, we need punters to know the important part they have to play so this vital industry can stay open.” 

As the campaign unfolds over the coming weeks, the NTIA are encouraging venues to get behind the call to action with their patrons via social media and campaign materials that will be available to share in-venue.

Venues can register to join the campaign and download campaign materials at checkcheckcheck.org.au/venues#register

“Keeping the nightlife industry going is critical for the NSW economy, the livelihoods of owners and employees, but also for the culture and community interaction going out gives so many people,” says Rodrigues. “Let’s use this campaign to strengthen the industry so it remains open for business.” 

Time Out is proud to partner with Check. Check. Check.

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