These super-engaging content hubs offer a premium user experience
During 2020, Time Out Australia has been busy not only producing quality content for readers whether under lockdown or out and about. We’ve also been quietly revolutionising our content offering for clients.
Our new interactive content solutions offer a completely customisable brand experience while still speaking true to the Time Out editorial tone of voice. These custom solutions give clients what is effectively their own mini website, housed within our globally renowned one.
Here is the content hub we designed for Visit Victoria’s Click for Vic campaign. A vibrant illustration of a boutique providore allows users to hover over different kinds of produce to reveal content about products from regional Victoria that can be ordered online.
For our partners Zyrtec we crafted a guide to spring featuring both indoor (Time In) and outdoor (Time Out) pursuits, mirroring the indoor and outdoor allergy triggers for which Zyrtec offers fast relief.
We also designed this interactive map of Melbourne for our in-house Love Local campaign, supported by Maribyrnong Council. Hover over a suburb’s name and it appears on the map; click on it to be taken to a brand new area guide highlighting the best things to eat, drink, see, do and buy.
These solutions can be tailored to your client’s needs, keeping content either in your very own custom interactive offering, clicking out to the Time Out site, or direct to your own channels. We can ideate together, work on content to generate results together, design it based on your brand needs, and package it up in its very own fancy house that is enjoyable on all digital platforms be it phone, tablet or desktop.
If you work with a brand that might be interested, contact Commercial Director Elise Bucholtz today – firstname.lastname@example.org.