Time Out’s major editorial project for the second half of 2020 involves unprecedented coverage of our neighbourhoods to help rebuild our cities
Did you know that Blacktown, NSW has a population greater than that of Canberra? That the suburb’s Max Webber Library boasts a book from every nation on the planet? Or that Elsternwick in Melbourne has a strong Jewish community and a holocaust museum?
These are some of the facts we’re learning as part of our major 2020 editorial project, Love Local, which launched last Thursday, August 20 in both Sydney and Melbourne. Love Local is Time Out’s deep dive into what makes our neighbourhoods tick. Every fortnight we are launching new suburb guides that illuminate everything great about a particular burb. We’re interviewing locals to help find the best food, drink, coffee, shopping and things to do, and providing readers with everything they need to make the most of the areas.
We’ve never taken such a close look at our neighbourhoods before, and Love Local offers all-new content that’s right up to the minute.
It’s our way of driving advocacy for local businesses as they begin to get back on their feet post-Covid. And we’re inviting advertisers to come along on the journey with us. Through sponsorship your brand can be seamlessly integrated into the campaign creative for a native, authentic experience.
By partnering with Time Out on this initiative, brands have the opportunity to align with a highly purpose-driven editorial direction, and help us bring about positive change. Brands also get the opportunity to weave their own message into the mix. Whilst Melbourne is still under lockdown the strategy will remain one of supporting from within, but we will continue to adapt to the climate and hero your brand.
For sponsorship opportunities, contact Group Account Manager, Hye-Joo Woo – email@example.com.