Time Out's Group Account Manager loves Melbourne – even from her living room couch. Here she shares her Time In tips and her tips on creating successful media campaigns
Hye-Joo, how are you making the most of the time at home now during the Covid-19 crisis?
I’m cooking and baking a lot – Ottolenghi's beet and goat cheese bread and Bon Appetit's choc chip cookies all turned out really well! I've also been cooking a lot of hot and spicy Korean stews and soups, my ultimate comfort food. I’ve been catching up on all the books piled up on my bedside table, such as White Teeth by Zadie Smith and Bonjour Tristesse by Françoise Sagan, and generally doing a lot of things I’ve been putting off. And lots of Netflix!
What Time In content have you found particularly useful since the temporary brand change from Time Out to Time In?
The content outlining which restaurants are now offering takeaway and which arts institutions are now streaming digitally. The hospitality and arts and culture sectors have been hit so badly – it's so important for us to find ways to continue supporting them as much as possible!
What made you join Time Out?
I had just moved back from living in London where I used Time Out daily. It seemed like the perfect next role for me, especially as I was settling back into life in Melbourne and rediscovering the city.
Once the Covid crisis lifts, what will your perfect Melbourne day look like?
After a slow morning (I love to sleep in on the weekend), I like to go for coffee and brunch somewhere local, then head to a farmers market like Carlton Farmers Market or CERES Environment Park. If the weather is nice, I’d ride my bike to Edinburgh Gardens to enjoy the sun and attempt to pat all the dogs. Then it's an early-ish dinner at Marquis of Lorne or Bar Liberty and maybe see a film at Cinema Nova afterwards. I would finish off the day with a nightcap at Heart Attack and Vine.
What was the last bit of culture you loved in Melbourne prior to the lockdown?
NGV Friday Nights to see the Haring | Basquiat exhibition, and Harry Potter and the Cursed Child.
Do you have a personal motto?
Everything in moderation – including moderation.
A good Time Out campaign should…
...make you want to explore all the incredible things your city has to offer – both out in the real world and, temporarily, from your living room.
A good media campaign should…
...have a clear brand message, know its audience and have lots of bright, colourful images to go with the sponsored content.
Plans this weekend?
I’ll get into quarantine baking, call family and friends, drink natchy wine from Old Palm Liquor Wine Shop, stream a DJ set from somewhere around the world and dance around my living room. Maybe do some gardening... I reckon I’ll probably have time!
Hye-Joo Woo is Time Out’s Group Account Manager