Meet the team: Monica Balaz

Our brand new Audience Development Manager offers some hot tips for improving your social strategy

What do you do all day at Time Out?
Once I get started, I’ll be working in a range of areas at Time Out to ultimately build and support our audience – whether that be from understanding what our readers love to read and see, analysing our data, answering technical questions, or helping bring incredible marketing campaigns to life. 

How are you making the most of your time in Melbourne during lockdown? What about after lockdown restrictions ease?
I’m making the most of the lockdowns by spending my free time drawing, pickling vegetables, making bone broth soups and cleaning my room daily for something to do! 

After lockdown you will be finding me at local art galleries sipping on cheap wine, looking at lovely art and spending time with my friends wherever the wind takes us. I can’t wait to go on a roadtrip to connect with nature again – whether it’s a day trip to the beach or camping in the forests of Victoria.

What made you join Time Out?
A love for supporting local businesses and encouraging people to explore and discover new things outside of their comfort zones. 

What international destination will be your first to visit when the border restrictions ease?
Any country which I’m able to go to first! My ideal would be to go back to Eastern Europe and do a road trip to connect with my roots. 

Favourite bar, restaurant, neighbourhood in Melbourne?
There’s so many to choose from! My all-time favourites are Paradise Alley, Chotto Motto, the Shady Lady, Bar Margaux and Rooftop Bar. You will most likely find me in the inner north, but I’m no stranger to crossing the river for a good meal or a good drink. 

Do you have a personal motto?
Make earth your heaven – enjoy all beautiful parts of life.

A good content strategy should include...
Creativity, flexibility, personality and experimentation are key to any brand’s (or person’s) social strategy. Without creative ideas, you’re screaming at a wall. Without flexibility, there’s missed opportunities. Without personality, you’re not engaging. Without experimentation, you’ll fall behind. 

A good social campaign should be…
Stopping people scrolling! 

Three easy fixes anyone can apply to their social strategy include…

  1. Think about your ‘why’ in each post.
  2. Engage with your audience.
  3. Try new things and don’t be afraid to experiment and fail. 

Three quick ways to help grow your audience should include...

  1. Looking at what your current audience likes, loves and dislikes.
  2. Making meaningful, relevant and interesting content for your audience.
  3. Engaging with your audience through conversations, questions, polls and thought starters.

Plans this weekend?
Sipping on some natty wine in the sunshine of my front yard! 

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