Celebrating their ninth year, Time Out Bar Awards and Guides are coming to Sydney and Melbourne.
The publication of these guides, and the awards ceremonies that accompany them, is a hugely anticipated annual event on the hospitality calendar. It presents a unique opportunity to reach the discerning Time Out consumer audience, and simultaneously leverage our influential trade connections. Whether your goal is to drive product trial or increase footfall to a venue, our double-shot approach to alcohol marketing provides you with the tools to directly affect buying and consumption habits.
Compiled by Time Out’s market-leading editors, our Bar products are the authoritative voice of city nightlife, and the only critical guide to drinking in Sydney and Melbourne. Our Awards and Guides are fiercely independent, objective and rigorously fact-checked. Our Bar Award and Guide content reaches an estimated 300,000–500,000 Australians each year, through an omni-channel approach that connects with readers everywhere from their phones to their bookshelves.
Australia was the first Time Out publication to host its very own Bar Awards. Now, the Time Out Bar Awards are a global event, with iterations across North America and the United Kingdom.
For hospitality trade and industry members the Time Out Bar Awards are a benchmark. Venue operators in Sydney and Melbourne use the annual event as an ‘away day’ for their teams, often closing their premises so that their full crews can attend. Each year, we repay the gesture by throwing a party befitting the the most influential players in Australian hospitality. No one has higher standards than a trade audience – they know how to party and so do we. Every year, for close to a decade, we’ve been exceeding the hospitality industry and our readers’ expectations both on the day of the awards and in the guide.
Our events attract more than 1,000 attendees each year. The crowd is comprised of nominated venue owners and their teams; highly engaged Time Out readers; and hand-picked social influencers.
Our Bar Guides influence venue attendance, with a demonstrable correlation between Time Out reviews and footfall. Launched at the Awards each year, our annual Guides are the only dedicated guidebook to bars in Australia. Guides retail for $4.95 and receive wide, targeted distribution.
To find out how your brand or business can leverage the Time Out Bar Awards and Guides in Sydney and Melbourne, please contact Martin Barrett: firstname.lastname@example.org or call 02 8239 5906.