Campaign Publishing Awards honour Time Out Group for the second year in a row
Time Out has won the award for International Brand of the Year in the Campaign Publishing Awards for the second year running.
The awards, given out by global advertising and media magazine Campaign, recognise innovation and excellence in publishing.
In 2020, Time Out won the award on the back of its brand diversification into Time Out Market. This year, the judges acclaimed our Time Out-to-Time In brand pivot, Love Local campaign, and the commercial opportunities these platforms opened up during a difficult year.
“The brand reacted fast to the impact of Covid-19 and the changing needs of its consumers,” Campaign announced on its website.
“With much of the world confined to their homes, Time Out set out to make its mission all about helping people to discover the things that they can do while spending weeks and months indoors, subsequently rebranding to Time In. This change was reflected across its content, home page, newsletter and even its logo.
“The brand reinvented itself to show its audience that it is able to connect and understand the needs of readers, and how it can still serve as their top resource even during a time of global unrest.”
The Campaign accolade comes off the back of awards recognition for Time Out Australia in the Mumbrella Publishing Awards 2020, where Time Out won Publishing Company of the Year (Large) and Publish Leader of the Year, also receiving a Highly Commended for Best Response to Covid-19.
To find out how you can partner with our award-winning team, get in contact with managing director Elise Bucholtz – email@example.com.