Inspire hard-to-reach audiences with our new Instagram packages
It may be true that a picture tells a thousand words, but when you are in the business of inspiring audiences to get out of the house and do something, success in that mission is not simply about pictures. Nor is it simply about the acquisition of likes, views, clicks or shares. It’s about sharing the right message with enough of the right people, to inspire them to take action.
That’s a much higher benchmark for success.
In this regard, we did not put our Instagram audience in front of you – our trusted advertiser base – until we were confident that we could deliver against that benchmark. But with sold out Time Out Food Awards events in Sydney and Melbourne, we know our Instagram packages work, and so now we are happy to offer them to you.
The rub? What distinguishes Time Out from our competition is our ratio of advertising to editorial. We skew heavily in favour of the latter. It’s why our audience stays engaged, but as a consequence we only have limited Instagram inventory available. And while we are competitive we definitely aren’t cheap.
If you’d like to know more about our Instagram packages – which include posts, galleries, video and stories – please get in touch.