Desktop, video and native display
Display advertising across the Time Out Australia sites
Desktop display
Our desktop display products offer above and below-the-fold advertising options. Wow the Time Out audience through our unmissable premium Billboard and Half Page units. Or stretch your marketing dollar a little further with our standard display options – including IAB standard ad formats, leaderboards and MRECs. We offer run of site, section targeting and also audience targeting to suit your needs.
High impact placement (desktop)
Need a show stopper? Consider using this high impact advertising execution to make sure your campaign is unmissable across desktop and mobile. A high impact placement includes Billboard, Half Pages, MRecs, Leaderboard, Mobile Leaderboard and Skin. High impact takeovers incur day rate prices that vary according to each section.
Video display
Our video platform allows you to circulate your video advertising within our content. Video commences once the user is below the fold, while sound is activated on mouse-over. Consumers can engage with the video and click through to your desired landing page. Video units are present on all article pages. Videos only render if visible to the user, collapse when video is finished, and pause if/when no longer visible.
Video are booked ‘per video start’ and around 62% of page impressions result in a video start.
Premium Content Placements
We offer native advertising to promote branded content through run of site display units. These are content drivers that are available across both desktop and mobile devices and provide a higher CTR for branded content. Our premium content placements are booked per number of impressions and the average CTR is 0.2%.
Content drivers
We offer content drivers that are included in the ‘You Might Also Like’ section located below the fold, and custom display drivers within our high viewability ad units that are run of site. The latter includes custom design from our creative team. Both these options run on a rotational basis and push branded content. These drivers are booked per number of impressions.
Specs (desktop display)
| Ad type | Dimensions | Format | Size |
|---|---|---|---|
| Billboard | 970×250 | GIF, JPG, or raw HTML5
Third party tags (polite loaded) |
≺60KB
≺100KB |
| Half page | 300×600 | GIF, JPG, or raw HTML5
Third party tags (polite loaded) |
≺40KB
≺100KB |
| MREC | 300×250 | GIF, JPG, or raw HTML5
Third party tags (polite loaded) |
≺40KB
≺100KB |
| Leaderboard | 728×90 | GIF, JPG, or raw HTML5
Third party tags (polite loaded) |
≺40KB
≺100KB |
| Mobile MREC | 300×250 | GIF, JPG, or raw HTML5
Third party tags (polite loaded) |
≺40KB
≺60KB |
| Mobile Leaderboard | 320×50 | GIF, JPG, or raw HTML5
Third party tags (polite loaded) |
≺15KB
≺60KB |
File size
- We encourage clients to keep creative sizes as small as possible to ensure a positive user experience and quicker rendering to get better results for your brand.
- Any files that fall outside of the above file size spec will impact delivery, engagement and viewability of display. Time Out is not accountable for the underperformance of creative caused by files provided outside these specifications
- Heavy ad load affects our SEO ranking in Google. To help us stay on top and reach our audience, we need you to comply with our specs. If you have any issues with file size, please feel free to get in touch with our ad ops team
IAS & Moat tracking
- If IAS or Moat is being implemented in third party tags please provide a geography, content and keyword blocking list so we can work together to deliver a successful campaign
- We track all our ads using IAS, and this information is available to clients on request
HTTPs
- We are a secure site and as a result all tags must be supplied in a secure script
- Any tags that have not been secured will not render on our site
HTML5
- We follow standard DFP guidelines for HTML 5 creative
- They can be provided in third party tags, DoubleClick Campaign Manager tag or self-contained HTML5 creative
Materials (desktop)
- Banners can be JPG, GIF, compressed HTML5 or supplied via secure third party or DoubleClick tags
- All banners and URLs must be received 5 working days in advance of display
- Please clearly indicate a click-through URL (even for third party tags – to ensure proper testing)
- All ads are served run-of-site, unless otherwise specified
- We do not accept Flash files
Materials (mobile)
- Banners can be JPG, GIF or compressed HTML5 and must be less than 40k, or supplied via secure third party or DoubleClick tag and must be less than 60k
- Please clearly indicate a click-through URL (even for third party tags – to ensure proper testing)
- We do not accept Flash files
- All ads are served run-of-site, unless otherwise specified
All ad formats are in accordance with IAB display guidelines.
| HTML5 creative format | Creative format description |
|---|---|
| Third party tag | The HTML5 creative will be stored on a third party server |
| DoubleClick Studio creatives | A HTML5 creative will be directly pushed to your DFP network from DoubleClick Studio |
| DoubleClick Campaign Manager tag (DCM inred) | A HTML5 creative hosted by an advertiser/agency using DoubleClick Campaign Monitor |
| Self-contained HTML5 creative | A self-contained HTML5 creative in a single code snippet |
Specs (Skin)
- Please supply skin as a single creative asset (GIF or JPG)
- "Visible area on a small screen": Place all campaign messaging and logos here
- "Content area": Skin is not entirely visible within this area, please exclude campaign messaging here
- Click-through URL or 1x1 tag must be provided
High Impact Takeover specs
If you are running a High Impact Takeover, you will be required to supply at least one of each of the assets below:
| Type | Dimensions (WxH, px) | Size | Format | Third Party Tags |
|---|---|---|---|---|
| Billboard | 970×250 | <60KB | GIF or JPG | <100KB |
| Leaderboard | 728x90 | <40KB | GIF or JPG | <100KB |
| Half Page | 300×600 | <40KB | GIF or JPG | <100KB |
| Skin (breakdown above) | 1900x1200 | <100KB | GIF or JPG | |
| MREC | 300×250 | <40KB | GIF or JPG | <60KB |
| Mobile Leaderboard | 320×50 | <15KB | GIF or JPG | <60KB |
All takeover material must be received 5 working days in advance to implement, test and schedule.
Specs (Video display)
Please supply your assets to the following specification:
- Dimension: min 640×360, max 1920×1080 (responsive to the page level)
- File size: up to 500MB
- Format: MOV or MP4
- Length: 30 sec max
- Aspect ratio: 16:9 or 1:1 (not supported: 4:3)
- Codec: Standard Video Codec formats accepted (not supported: ProRes 4444, HDV 720p60, Go2 Meeting 3&4, ER AAC LD, REDCODE)
- Sound: User initiated on button-click
- Redirects: Click through URL link or Third Party click tracking target
- Accepted tags: 1x1, VAST, VPAID JS
- Tracking: Third Party & tracking tags must be SSL compliant (HTTPs)
All material must be received 5 working days in advance of display.
