Digital display

Advertise across Time Out Australia sites

Desktop display

Our desktop display products offer above- and below-the-fold advertising options. Wow the Time Out audience through our unmissable premium Billboard and Half Page units. Or stretch your marketing dollar a little further with our standard display options – including IAB standard ad formats, leaderboards and MRECs.

Rates

Premium display
Billboard $80 CPM
ATF Half Page 
$60 CPM

 

Standard display
Leaderboard $35 CPM
ATF MREC
 $45 CPM
Mid-page MREC $30 CPM
 
Rich media executions attract a $5 CPM surcharge

High impact placement (desktop)

Need a show stopper? Consider using this high impact advertising execution to make sure your campaign is unmissable across desktop and mobile. A high impact placement includes Billboard, Half Pages, MRecs, Leaderboard, Mobile Leaderboard and Skin. High impact takeovers incur day rate prices that vary according to each section.

Please contact us to discuss a high impact placement.

Mobile display

Time Out mobile sites create a fully interactive off-the-page experience providing deeper, richer content for the on-the-go city enthusiast – including intelligent location based features so mobile users can find what they need or be inspired to do something else. Our audience is always looking to do something and because of this, mobile ads typically have a higher performance rate than industry average.

 

Rates

Mobile display
Sticky Mobile Leaderboard $50 CPM
Mobile Leaderboard $40 CPM
Mobile MREC 
$45 CPM
Rich media executions attract a $5 CPM surcharge

Specs

Ad type Dimensions Format Size
Billboard 970×250 GIF, JPG, or raw HTML5


Third party tags (polite loaded)

≺60KB


≺100KB

Half page 300×600 GIF, JPG, or raw HTML5


Third party tags (polite loaded)

≺40KB


≺100KB

MREC 300×250 GIF, JPG, or raw HTML5


Third party tags (polite loaded)

≺40KB


≺100KB

Leaderboard 728×90 GIF, JPG, or raw HTML5


Third party tags (polite loaded)

≺40KB


≺100KB

Mobile MREC 300×250 GIF, JPG, or raw HTML5


Third party tags (polite loaded)

≺40KB


≺60KB

Mobile Leaderboard 320×50 GIF, JPG, or raw HTML5


Third party tags (polite loaded)

≺15KB


≺60KB

File size

  • We encourage clients to keep creative sizes as small as possible to ensure a positive user experience and quicker rendering to get better results for your brand.
  • Any files that fall outside of the above file size spec will impact delivery, engagement and viewability of display. (something about us not being accountable)
  • Heavy ad load affects our SEO ranking in google. To help us stay on top and reach our audience, we need you to comply with our specs. If you have any issues with file size, please feel free to get in touch with our ad ops team.

IAS & Moat tracking

  • If IAS or MOAT is being implemented in third party tags please provide a geography, content & keyword blocking list so we can work together to deliver a successful campaign
  • At Time Out we track all our ad using IAS, and this information is available to you on request.

HTTPs

  • We are a secure site and as a result all tags but be supplied in a secure script
  • Any tags that have not been secured will not render on our site

HTML5

  • We follow standard DFP guidelines for HTML 5 creative
  • They can be provided in 3rd Party tags, Double click Campaign manager tag or self-contained HTML5 creative

Materials (desktop)

  • Banners can be JPG, GIF, compressed HTML5 or supplied via secure third party or DoubleClick tags
  • All banners and URLs must be received 5 working days in advance of display
  • Please clearly indicate a click-through URL (even for third party tags – to ensure proper testing)
  • All ads are served run-of-site, unless otherwise specified
  • We do not accept Flash files

Materials (mobile)

  • Banners can be JPG, GIF or compressed HTML5 must be less than 40k or supplied via secure third party or DoubleClick tag and must be less than 60k
  • Please clearly indicate a click-through URL (even for third party tags – to ensure proper testing)
  • We do not accept Flash files
  • All ads are served run-of-site, unless otherwise specified

All ad formats are in accordance with IAB display guidelines

HTML5 creative format Creative format description
3rd party tag The HTML5 creative will be stored on a 3rd party server
DoubleClick Studio creatives A HTML5 creative will be directly pushed to your DFP network from DoubleClick Studio
DoubleClick Campaign Manager tag (DCM inred) A HTML5 creative hosted by an advertiser/agency using DoubleClick Campaign Monitor
Self-contained HTML5 creative A self-contained HTML5 creative in a single code snippet

Specs (Skin)

  • Please supply skin as a single creative asset (GIF or JPG)
  • "Visible area on a small screen": Place all campaign messaging and logos here
  • "Content area": Skin is not visible within this area, please leave blank

 


High Impact takeover specs

If you are supplying a skin, you will be required to supply the remainder of assets required for a high impact takeover. These are listed below:

Type Dimensions (WxH, px) Size Format Third Party Tags
Billboard 970×250 <60KB GIF or JPG <100KB
Leaderboard 728x90 <40KB GIF or JPG <100KB
Half Page (x2) 300×600 <40KB GIF or JPG <100KB
Skin (breakdown above) 1900x1200 <220KB GIF or JPG
MREC 300×250 <40KB GIF or JPG HTML5, Celtra
Mobile Leaderboard 320×50 <15KB GIF or JPG HTML5, Celtra

 

  • Please note all detail listed above with regards to HTTPS, HTML5, Flash, materials and creative format.
  • All conventions listed also apply to the high impact placement

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