High impact placement

Technical specs

Type Dimensions (WxH, px) Size Format Third Party Tags
Billboard 970×250 <60KB  GIF or JPG <100KB
Leaderboard 728×90 <40KB  GIF or JPG <100KB
Half Page (x2) 300×600 <40KB  GIF or JPG <100KB
Skin (breakdown below) 1900×1200 <220KB GIF or JPG
MREC 300×250 <40KB GIF or JPG HTML5, Celtra
Mobile Leaderboard 320×50 <15KB GIF or JPG HTML5, Celtra


  • We are a secure site and as a result all tags but be supplied in a secure script
  • Any tags that have not been secured will not be able to render on our site


  • We follow standard DFP guidelines for HTML 5 creative
  • We encourage clients to keep creative sizes as small as possible to ensure positive user experience and quicker rendering
  • We can accept HTML5 ads in the following four formats only
HTML5 creative format Creative format description
3rd party tag The HTML5 creative will be stored on a 3rd party server
DoubleClick Studio creatives A HTML5 creative will be directly pushed to your DFP network from DoubleClick Studio
DoubleClick Campaign Manager tag (DCM inred) A HTML5 creative hosted by an advertiser/agency using DoubleClick Campaign Monitor
Self-contained HTML5 creative A self-contained HTML5 creative in a single code snippet


  • We do not accept flash files


  • Banners can be JPG, GIF or supplied via secure third party or DoubleClick tags
  • All banners and URLs must be received 5 working days in advance of display

Our ad formats are in accordance with IAB display guidelines.


  • Supply as a single creative asset and one URL
  • Skin assets must be received 5 working days in advance of display

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