We live among the creators, the innovators, and the change makers.
Digital
Unique Browsers
Australian browsers (devices), not people
1,449,343
Unique Audience
Australian people, not devices
585,000 people
Monthly Page Impressions
Australia only
2,887,078
Unique Browser Frequency
1.21
Ave. Session Duration
2:30 minutes
Sessions
1,527,725
Users (Google Analytics)
943,363
Sydney
Readership
140,105
Ave. Net Distribution Per Issue
32,052
Melbourne
Readership
88,745
Ave. Net Distribution Per Issue
21,222
Frequency
Monthly
Price
$4.95
Newsletter
Sydney
Active subscribers
85,700+
Melbourne
Active subscribers
60,200+
Engagement
Ave. Open Rate
24.2%
Ave. Click-Through Rate
30.1%
Data derived from Nielsen and Google Analytics
May 2017
CAB audited.
Period ending 31st March 2016
Data derived from Teradata,
July 2017
59% of our audience are female, 41% are male
86% of our audience are between 18-44 years old
74% of our audience are between 25-44 years old
78% of our audience are the household decision maker
71% of our audience are SINK or DINK
53% of our audience earn over $70,000
89% of our audience are influencers within their social circles
84% have a degree (and most own a sweet bike)
Over 77% of our audience work full-time
49% of our audience dine at a Time Out-listed restaurant at least once a week
Time Out readers are 4.8x more likely than the average Australian to dine out at least once a week
48% drink at a Time Out-listed bar at least once a week
80% have flown domestically or internationally at least once in the past 6 months
69% prefer to travel overseas, compared to the Australian average of 32%
78% have booked accommodation, 84% have booked flights online in the past 6 months
89% purchase online at least once a month
49% are considering buying a new car in the next 6 months (2% are considering a '50s Cadillac, like these guys)
86% have bought concert or festival tickets in the last 6 months
78% use Time Out for a critical recommendation
62% use Time Out for entertainment ideas and inspiration
88% use Time Out for food and drink recommendations
Data derived from Nielsen Time Out Audience Survey + Nielsen Consumer and Media View + Nielsen Australian Online Consumer Report