We know our city. We know our audience.

We live among the creators, the innovators, and the change makers.
We promote and empower those driving positive cultural change.

Through the delivery of market-leading content, we draw a discerning audience of cultural explorers and social adventurers, who typically influence their friend’s entertainment, travel and consumption habits.

 

Digital

Unique Browsers
Australian browsers (devices), not people

1,435,237

Unique Audience
Australian people, not devices

619,333 people

Monthly Page Impressions
Australia only

3,713,754

Unique Browser Frequency

1.30

Ave. Session Duration

02:28 minutes

Sessions 

1,717,315

Users (Google Analytics)

1,184,165

Print

Sydney

Readership

80,000+ people

Distribution

20,000 copies

Melbourne 

Readership

80,000+ people

Distribution

20,000 copies

Time Out Sydney and Time Out Melbourne magazines are quarterly publications. Our production schedule is available here. Digital subscriptions and back issues of Time Out Sydney and Time Out Melbourne magazines are available through Google Play. 

Newsletter

Sydney

Active subscribers

95,500+

 

Melbourne 

Active subscribers

68,000+

 

Engagement

Ave. Open Rate

15.3%

Ave. Click-Through Rate 

29.7%

Data derived from Nielsen and Google Analytics
UPDATED: July 2018

Distribution can increase upon request. Magazines are distributed through highly targeted sampling, via select hotels, cultural institutions and relevant events.

Data derived from MAPP
UPDATED: July 2018

 

GA-Nielsen

Age & gender

Time Out Audience: Age & Gender

59% of our audience are female, 41% are male

Time Out Audience: Age & Gender

86% of our audience are between 18-44 years old

Time Out Audience: Age & Gender

74% of our audience are between 25-44 years old

Socioeconomics

Time Out Audience: Socioeconomic

78% of our audience are the household decision maker

Time Out Audience: Socioeconomic

71% of our audience are SINK or DINK

Time Out Audience: Socioeconomic

53% of our audience earn over $70,000

Time Out Audience: Socioeconomic

89% of our audience are influencers within their social circles

Time Out Audience: Socioeconomic

84% have a degree (and most own a sweet bike)

Time Out Audience: Socioeconomic

Over 77% of our audience work full-time

Eating & drinking

Time Out Audience: Eating & Drinking

49% of our audience dine at a Time Out-listed restaurant at least once a week

Time Out Audience: Eating & Drinking

Time Out readers are 4.8x more likely than the average Australian to dine out at least once a week

Time Out Audience: Eating & Drinking

48% drink at a Time Out-listed bar at least once a week

Travel

Time Out Audience: Travel

80% have flown domestically or internationally at least once in the past 6 months

Time Out Audience: Travel

69% prefer to travel overseas, compared to the Australian average of 32%

Time Out Audience: Travel

78% have booked accommodation, 84% have booked flights online in the past 6 months

Consumer habits

Time Out Audience: Consumer

89% purchase online at least once a month

Time Out Audience: Consumer

49% are considering buying a new car in the next 6 months (2% are considering a '50s Cadillac, like these guys)

Time Out Audience: Consumer

86% have bought concert or festival tickets in the last 6 months

Time Out product consumption

Time Out Audience: Product consumption

78% use Time Out for a critical recommendation

Time Out Audience: Product consumption

62% use Time Out for entertainment ideas and inspiration

Time Out Audience: Product consumption

88% use Time Out for food and drink recommendations

Nielsen

Data derived from Nielsen Time Out Audience Survey + Nielsen Consumer and Media View + Nielsen Australian Online Consumer Report