Audience

Our audience

We know our cities. We know our audience.


Digital

1,301,868

Unique Browsers
Australian browsers (devices), not people

640,333

Unique Audience
Australian people, not devices

5,156,772

Monthly Page Impressions
Australia only

1.33

Unique Browser Frequency

02:25

Ave. Session Duration

2,067,435

Sessions

1,111,723

Users (Google Analytics)

Newsletter

Sydney

97,160+

Active subscribers

Melbourne

69,900+

Active subscribers

Average engagement

28%

Open Rate

22.3%

Click-Through Rate 

Digital data derived from Nielsen and Google Analytics, Sep 2018

Newsletter data derived from SalesForce Marketing Cloud, Sep 2018


Print

Sydney

80,000+

Readership
Ave readers per issue

20,000

Distribution
Copies circulated per issue

Melbourne

80,000+

Readership
Ave readers per issue

20,000

Distribution
Copies circulated per issue
Time Out Sydney and Time Out Melbourne magazines are quarterly publications. Our production schedule is available here. Digital subscriptions and back issues of Time Out Sydney and Time Out Melbourne magazines are available through Google Play.

Distribution can increase upon request. Magazines are distributed through highly targeted sampling, via select hotels, cultural institutions and relevant events.


Social media

Sydney

155,000+

Facebook 

127,000+

Instagram

226,000+

Twitter

Melbourne

131,000+

Facebook

105,000+

Instagram

113,000+

Twitter

Data derived from individual platforms, Sep 2018


Age & gender

59% of our audience are female, 41% are male

86% of our audience are between 18-44 years old

74% of our audience are between 25-44 years old


Socioeconomics

78% of our audience are the household decision maker

71% of our audience are SINK or DINK

53% of our audience earn over $70,000

89% of our audience are influencers within their social circles

84% have a degree (and most own a sweet bike)

Over 77% of our audience work full-time


Eating & drinking

49% of our audience dine at a Time Out-listed restaurant at least once a week

Time Out readers are 4.8x more likely than the average Australian to dine out at least once a week

48% drink at a Time Out-listed bar at least once a week


Travel

80% have flown domestically or internationally at least once in the past 6 months

69% prefer to travel overseas, compared to the Australian average of 32%

78% have booked accommodation, 84% have booked flights online in the past 6 months


Consumer habits

89% purchase online at least once a month

49% are considering buying a new car in the next 6 months

86% have bought concert or festival tickets in the last 6 months


Time Out product consumption

78% use Time Out for a critical recommendation

62% use Time Out for entertainment ideas and inspiration

88% use Time Out for food and drink recommendations

Data derived from Nielsen Time Out Audience Survey + Nielsen Consumer and Media View + Nielsen Australian Online Consumer Report

 


Inspire our audience to trial your brand

Advertise with Time Out

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Time Out for Business
Receive our newsletter
ErrorHere