Our audience
We know our cities. We know our audience.
Digital
1,345,620 |
Unique Audience Nielsen Digital Content Ratings, Monthly Tagged, June 2020, Text, People18+, Digital (C/M) |
2,097,413 |
Monthly Unique Visitors Adobe Analytics, June 2020 |
4,687,979 |
Monthly Page Views Adobe Analytics, June 2020 |
Newsletter
Sydney |
|
72,000+ |
Active subscribers |
Melbourne |
|
67,000+ |
Active subscribers |
Engagement |
|
99.8% |
Email Deliverability Rate |
Newsletter data derived from SalesForce Marketing Cloud, June 2020
Sydney |
|
80,000+ |
Readership Ave readers per issue |
20,000 |
Distribution Copies circulated per issue |
Melbourne |
|
80,000+ |
Readership Ave readers per issue |
20,000 |
Distribution Copies circulated per issue |
| Time Out Sydney and Time Out Melbourne magazines are quarterly publications. Our production schedule is available here. Digital subscriptions and back issues of Time Out Sydney and Time Out Melbourne magazines are available through Google Play.
Distribution can increase upon request. Magazines are distributed through highly targeted sampling, via select hotels, cultural institutions and relevant events. |
|
Social media
Sydney |
|
191,000+ |
|
183,000+ |
|
223,000+ |
|
Melbourne |
|
199,000+ |
|
166,000+ |
|
115,000+ |
|
Data derived from individual platforms, June 2020
Age & gender
59% of our audience are female, 41% are male |
86% of our audience are between 18-44 years old |
74% of our audience are between 25-44 years old |
100% of our audience are 18 years or older |
Socioeconomics
78% of our audience are the household decision maker |
71% of our audience are SINK or DINK |
53% of our audience earn over $70,000 |
89% of our audience are influencers within their social circles
84% have a degree (and most own a sweet bike)
Over 77% of our audience work full-time
Eating & drinking
49% of our audience dine at a Time Out-listed restaurant at least once a week |
Time Out readers are 4.8x more likely than the average Australian to dine out at least once a week |
48% drink at a Time Out-listed bar at least once a week |
Travel
80% have flown domestically or internationally at least once in the past 6 months |
69% prefer to travel overseas, compared to the Australian average of 32% |
78% have booked accommodation, 84% have booked flights online in the past 6 months |
Consumer habits
89% purchase online at least once a month |
49% are considering buying a new car in the next 6 months |
86% have bought concert or festival tickets in the last 6 months |
Time Out product consumption
78% use Time Out for a critical recommendation |
62% use Time Out for entertainment ideas and inspiration |
88% use Time Out for food and drink recommendations |
Data derived from Nielsen Time Out Audience Survey + Nielsen Consumer and Media View + Nielsen Australian Online Consumer Report
