Our audience
We know our cities. We know our audience.
Digital
1,345,620 |
Unique Audience Nielsen Digital Content Ratings, Monthly Tagged, June 2020, Text, People18+, Digital (C/M) |
2,097,413 |
Monthly Unique Visitors Adobe Analytics, June 2020 |
4,687,979 |
Monthly Page Views Adobe Analytics, June 2020 |
Newsletter
Sydney |
|
72,000+ |
Active subscribers |
Melbourne |
|
67,000+ |
Active subscribers |
Engagement |
|
99.8% |
Email Deliverability Rate |
Newsletter data derived from SalesForce Marketing Cloud, June 2020
Social media
Sydney |
|
191,000+ |
|
183,000+ |
|
223,000+ |
|
Melbourne |
|
199,000+ |
|
166,000+ |
|
115,000+ |
|
Data derived from individual platforms, June 2020
Age & gender
59% of our audience are female, 41% are male |
86% of our audience are between 18-44 years old |
74% of our audience are between 25-44 years old |
100% of our audience are 18 years or older |
Socioeconomics
78% of our audience are the household decision maker |
71% of our audience are SINK or DINK |
53% of our audience earn over $70,000 |
89% of our audience are influencers within their social circles
84% have a degree (and most own a sweet bike)
Over 77% of our audience work full-time
Eating & drinking
49% of our audience dine at a Time Out-listed restaurant at least once a week |
Time Out readers are 4.8x more likely than the average Australian to dine out at least once a week |
48% drink at a Time Out-listed bar at least once a week |
Travel
80% have flown domestically or internationally at least once in the past 6 months |
69% prefer to travel overseas, compared to the Australian average of 32% |
78% have booked accommodation, 84% have booked flights online in the past 6 months |
Consumer habits
89% purchase online at least once a month |
49% are considering buying a new car in the next 6 months |
86% have bought concert or festival tickets in the last 6 months |
Time Out product consumption
78% use Time Out for a critical recommendation |
62% use Time Out for entertainment ideas and inspiration |
88% use Time Out for food and drink recommendations |
Data derived from Nielsen Time Out Audience Survey + Nielsen Consumer and Media View + Nielsen Australian Online Consumer Report
