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Digital
Unique Browsers
Australian browsers (devices), not people
1,429,849
Unique Audience
Australian people, not devices
587,000 people
Monthly Page Impressions
Australia only
3,929,195
Unique Browser Frequency
1.26
Ave. Session Duration
02:31 minutes
Sessions
2,048,654
Users (Google Analytics)
1,251,76
Sydney
Readership
80,000+ people
Distribution
20,000 copies
Melbourne
Readership
80,000+ people
Distribution
20,000 copies
Time Out Sydney and Time Out Melbourne magazines are quarterly publications. Our production schedule is available here. Digital subscriptions and back issues of Time Out Sydney and Time Out Melbourne magazines are available through Google Play.
Newsletter
Sydney
Active subscribers
95,300+
Melbourne
Active subscribers
67,100+
Engagement
Ave. Open Rate
16.6%
Ave. Click-Through Rate
24.1%
Data derived from Nielsen and Google Analytics
UPDATED: May 2018
Distribution can increase upon request. Magazines are distributed through highly targeted sampling, via select hotels, cultural institutions and relevant events.
Data derived from MAPP
UPDATED: May 2018
59% of our audience are female, 41% are male
86% of our audience are between 18-44 years old
74% of our audience are between 25-44 years old
78% of our audience are the household decision maker
71% of our audience are SINK or DINK
53% of our audience earn over $70,000
89% of our audience are influencers within their social circles
84% have a degree (and most own a sweet bike)
Over 77% of our audience work full-time
49% of our audience dine at a Time Out-listed restaurant at least once a week
Time Out readers are 4.8x more likely than the average Australian to dine out at least once a week
48% drink at a Time Out-listed bar at least once a week
80% have flown domestically or internationally at least once in the past 6 months
69% prefer to travel overseas, compared to the Australian average of 32%
78% have booked accommodation, 84% have booked flights online in the past 6 months
89% purchase online at least once a month
49% are considering buying a new car in the next 6 months (2% are considering a '50s Cadillac, like these guys)
86% have bought concert or festival tickets in the last 6 months
78% use Time Out for a critical recommendation
62% use Time Out for entertainment ideas and inspiration
88% use Time Out for food and drink recommendations
Data derived from Nielsen Time Out Audience Survey + Nielsen Consumer and Media View + Nielsen Australian Online Consumer Report